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Your bar might be called a tavern, lounge, gastropub, nightclub, gin mill, dive or other synonym for a place that serves alcohol. Regardless of name, your bar is a place where people gather to socialize, drink, dance and even find romance. Unfortunately, the classic bar now competes with upscale hotel lounges, raves, restaurants, pop-up nightclubs and privately hosted parties.

If you want to attract, engage and keep customers today, change the way you advertise and promote your business to embrace mobile marketing, social media and digitally savvy promotions. Focus on Your Audience Bars survive on returning customers, so your promotions must appeal to your core customers and newcomers who appreciate the kind of operation you’re running. Hospitality is a service industry, but owners and managers often mistakenly target people who are out of their leagues. Your neighborhood bar probably won’t appeal to multimillionaire entrepreneurs unless they’re local eccentrics. By the same token, local factory workers aren’t likely to respond to upscale promotions that feature drinks made from pricey, top-shelf liquors and exotic ingredients. If you’re targeting corporate crowds, your marketing strategy might focus on menu-driven promotions, social media-promoted meet-and-greets, theme nights, wine tastings and games that attract a range of business customers including those who might not want to drink but want to network with friends and associates.

Define Your Goals Holding promotions with just a general sense of increasing business is a recipe for failure. You need to set some measurable goals to make bar promotions worthwhile. What do you want to achieve? Attract the Foursquare Crowd is challenging ’s supremacy as the leading social application for the hospitality industry. Engaging Foursquare members is particularly effective for bars.

The platform’s typical demographic profile includes college-educated, media-savvy young people who actively engage their friends and invite them to meet in nightspots to see and be seen. Z3x 2g tool 3 5 0040 country. Ben 10 alien force vilgax attacks psp iso cso roms. Getting reviews and photos posted on Foursquare can provide steady bar business. Another way to excite and engage your regular customers and attract new business from the social media is to feature a celebrity bartender. The celeb can be a sports figure, author, actor, news anchor, famous chef, national figure or person of local fame.

Featuring celebrity bartenders is a great way to jumpstart your marketing across all advertising channels. Sports Marketing Ideas for Your Bar Sports marketing ideas for your bar include supporting local professional, college and even high school team teams and alumni. Athletes strive to set new records of performance, so try these promotional ideas to set records of your own: • Name drinks and beverages after athletes.

• Host replays of classic games during slow periods when local teams aren’t competing. • Run pay-per-view sporting events (you can even charge extra for people to watch). • Host live events where athletes appear and hang out with your customers. • Decorate the bar in team colors. • Use clothing with team logos as a reward in sports trivia or prediction contests. • Offer drink and food specials during classic athletic rivalries and playoff games.